3 rules 4 logo design

1. A logo doesn’t need to say what a company does

Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.


2. Not every logo needs a symbol

Sometimes a client just needs a professional wordmark to identify their business. 


3. A simple logo aids recognition

Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognise because of it.


One thing to remember

All strong logos have one single feature to help them stand out.

Not two, three, or four.


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